AWS Partner Network Launches New AWS Automotive Competency

We are thrilled to reveal the introduction of the AWS Automotive Competency, an initiative that underscores APN Partners who have exhibited both technical prowess and proven client success within the automotive sector. Notably, partners who have gained the AWS Automotive Competency have evidenced their AWS expertise across a minimum of one of eight key strategic automotive workloads:

  1. Autonomous Mobility
  2. Software Defined Vehicle
  3. Connected Mobility
  4. Sustainability
  5. Digital Customer Experience
  6. Product Engineering
  7. Manufacturing
  8. Supply Chain

In this comprehensive guide, we’ll delve deeper into the functionalities of each of these strategic workloads and the value of this new competency for APN partners and their customers.

The Eight Strategic Automotive Workloads

1. Autonomous Mobility (AM)

AM presents a realm where we’ve begun to see the future of transportation and the automobile industry. With autonomous vehicles gaining popularity, they’re anticipated to transform our lives in the near future. They present significant benefits such as increased safety, reduced traffic, increased mobility, and lower fuel consumption.

Leveraging AWS services and solutions, APN partners can provide customers with the most advanced, secure, cost-effective, and scalable infrastructure to accelerate the development of autonomous technologies. They also help to manage and analyze immense quantities of data gathered from sensors, LIDAR, and RADAR equipment.

2. Software Defined Vehicle (SDV)

With increasing vehicular sophistication, vehicles are evolving into software-based solutions that connect to larger digital ecosystems. SDV is a modern concept established on the premise that a vehicle can be controlled with the help of software applications, where features are predominantly software-centric rather than hardware-bound.

APN partners with skills in SDV offer software solutions and services that support not only the automation of vehicles but also the interconnectivity between them and the digital environment for a comprehensive, accurate, and responsive driving experience.

3. Connected Mobility

Connected mobility pertains to integrating vehicles into the internet of things where vehicles can exchange data with external sources. This leads to enhanced vehicle performance, safety, efficiency, and offers plenty of benefits to users, including real-time traffic updates, remote vehicle diagnostics, and in-car connectivity.

AWS-partnered companies help in this sector by empowering these vehicles with cloud services and IoT solutions. They also contribute to deploying and managing applications that process, store, analyze, and act on vast amounts of connected data generated on a global scale.

4. Sustainability

Sustainability in the automotive industry implies the adoption of eco-friendly practices and minimizing the environmental footprint. It can encompass anything from fuel efficiency, reducing emissions, recycling, and waste management to the development of electric and hybrid vehicles.

AWS partners play critical roles in providing solutions and services to help businesses reduce their carbon impact. They also aid the simplicity and efficiency of sustainability tasks, such as data analysis, predictive analytics for understanding and predicting vehicle performance, and energy supply chain management.

5. Digital Customer Experience (DCE)

In the digital age, customer expectations are higher than ever. DCE is all about utilizing digital technology to enhance customer engagement, sales, and service. It’s concerned with giving customers a highly personalized and seamless online experience.

APN Partners assist with solutions for eCommerce, CRM, marketing automation, and data analytics. They help auto industries to improve upon digital delivery models, enhance customer insights with machine learning technologies, and optimize the customer journey through the sales funnel.

6. Product Engineering

Product engineering involves creating, developing, managing, and optimizing a product. In the automotive industry, this typically involves making use of digital twin technology (virtual replicas of physical devices) to simulate real-world scenarios to predict outcomes with lesser risk.

AWS services and its partners empower organizations to create and utilize digital twins effectively. They also provide services to manage, analyze, and visualize IoT data at scale, which aids in efficient product development and reduces time-to-market.

7. Manufacturing

The manufacturing component of the automotive industry deals with assembly, quality control, production, inventory, and supply chain management. Today, modern manufacturing has mass customization and is automated and digitized.

APN partners aid in streamlining production processes through cloud solutions, enhancing scalability, enabling predictive maintenance, and providing actionable insights through data analytics.

8. Supply Chain

In the automotive industry, supply chain management involves coordinating the flow of raw materials, components, and sub-assemblies through every stage of production and delivery. This becomes increasingly complex as the industry becomes more globalized and diversified.

Leveraging AWS services, partners can help customers to optimize their supply chains, offer solutions for better visibility, forecasting, and operational efficiency.

Why the AWS Automotive Competency?

With the AWS Automotive Competency, APN partners can set themselves apart and showcase their ability to provide specialized solutions. It provides clients with the confidence to engage APN partners knowing they are working with firms that have been meticulously vetted and validated by AWS — Endeavouring to meet customers’ unique needs with superior solutions.

In a time of transformative automotive technology, this competency aids businesses, be they ambitious startups or established juggernauts, by providing them with the solutions they require to stand out in an increasingly digitized and fast-evolving landscape.

In conclusion, AWS Automotive Competency is the latest initiative that illustrates AWS continues to evolve and stay at the forefront of helping APN partners provide innovative solutions for their customers.