A Comprehensive Guide to the New AWS Marketplace Insights Dashboard for Sellers

/ Tutorial

Introduction

The new AWS Marketplace Insights dashboard for sellers is a powerful tool that provides an in-depth analysis of product usage. It allows sellers to monitor and visualize their customers’ usage information, enabling them to make informed decisions about product support, pricing, conversion from public to private offers, and even product discontinuation. This guide will walk you through the various features and functionalities of the dashboard, while also providing additional technical and SEO insights to optimize your experience.

Table of Contents

  1. Overview of the AWS Marketplace Insights Dashboard
  2. Key Differentiators of the Usage Dashboard
  3. Dynamic Search-ability and Custom Date Range Filters
  4. Usage by Offer Visibility Type
  5. Viewing Customer Product Usage for Custom Date Ranges
  6. Embracing Data Visualization for Business Intelligence
  7. Pre-built Metrics and Charts for Identifying Trends and Issues
  8. Downloading Granular Data in CSV or Excel Formats
  9. Additional Technical Insights for Enhanced Usage Analysis
  10. Utilizing AWS CloudWatch for real-time usage monitoring
  11. Leveraging AWS Lambda for automated data extraction
  12. Integrating with third-party data visualization tools
  13. SEO Best Practices for Optimizing the Insights Dashboard
    1. Using relevant keywords in product descriptions and metadata
    2. Optimizing page load speed for improved user experience
    3. Implementing structured data markup for enhanced search visibility
    4. Regularly updating and promoting new product offerings on the dashboard
  14. Conclusion

1. Overview of the AWS Marketplace Insights Dashboard

The AWS Marketplace Insights dashboard provides sellers with a centralized platform to analyze and monitor their customers’ product usage data. It offers a visualized reporting experience, making it easier for sellers to understand and interpret the usage patterns of their products. Through this dashboard, sellers can gain valuable insights that can inform critical business decisions, ultimately leading to improved product performance and customer satisfaction.

2. Key Differentiators of the Usage Dashboard

The usage dashboard stands out from other marketplace analytics tools due to its unique set of features:

a) Dynamic Search-ability and Custom Date Range Filters

The usage dashboard allows sellers to search and filter data dynamically, making it effortless to find specific information. Additionally, custom date range filters enable sellers to focus on specific time periods of interest, providing a more granular analysis of product usage trends.

b) Usage by Offer Visibility Type

With the ability to visualize usage by offer visibility type, sellers can gain insights into different customer segments. They can assess the performance of their products in public, private, or channel offers, and adjust their strategies accordingly.

c. Ability to View Customer Product Usage for Custom Date Ranges

One of the significant advantages of the usage dashboard is the freedom from manual effort. Sellers no longer need to spend hours building excel charts using legacy reports to analyze customer usage for specific date ranges. The dashboard offers an easy-to-use interface to view usage data for any custom date range required.

3. Dynamic Search-ability and Custom Date Range Filters

The dynamic search-ability feature of the usage dashboard allows sellers to quickly find specific product usage information. Whether you are looking for usage data on a specific customer or a particular product, the search function streamlines the process, saving you valuable time and effort.

In addition to the search function, the dashboard also supports custom date range filters. This feature enables sellers to choose a specific time period and analyze product usage patterns during that period. By focusing on custom date ranges, you can gain insights into seasonal usage fluctuations, identify growth trends, and assess the impact of new features or marketing campaigns.

4. Usage by Offer Visibility Type

The usage dashboard provides sellers with an invaluable feature – the ability to visualize product usage by offer visibility type. This feature allows sellers to understand how their products are performing across different offer types, such as public, private, or channel offers.

By analyzing usage patterns in each offer category, sellers can identify potential market opportunities, evaluate the effectiveness of their pricing strategies, and make informed decisions on whether to convert their products from public to private offers or vice versa. This level of visibility empowers sellers to optimize their product positioning and maximize their revenue potential.

5. Viewing Customer Product Usage for Custom Date Ranges

Gone are the days of manually building excel charts to analyze customer usage data for specific date ranges. With the new AWS Marketplace Insights dashboard, sellers can effortlessly view customer product usage for custom date ranges.

Related: How to Utilize AWS CloudWatch for Real-Time Usage Monitoring

This feature is particularly useful when conducting seasonal or targeted usage analysis. By selecting the desired date range, sellers can easily identify usage peaks, analyze the impact of promotional campaigns, or evaluate the effectiveness of specific product features during a particular period. The ability to analyze usage on a granular level helps sellers make data-driven decisions.

6. Embracing Data Visualization for Business Intelligence

The usage dashboard recognizes the growing importance of data visualization in business intelligence. It offers a wide range of pre-built metrics and charts to help sellers identify trends and issues related to their products’ usage.

By visualizing data, sellers can quickly grasp patterns, spot anomalies, and draw meaningful insights. The usage dashboard provides graphs, charts, and heatmaps, among other visualizations, that make it easy to identify usage patterns, peak periods, or sudden drops. These visual representations empower sellers to take immediate action, improving product support, pricing strategies, and overall customer satisfaction.

The pre-built metrics and charts available in the usage dashboard offer sellers a comprehensive view of their products’ performance. From basic metrics like total usage hours and total users to more advanced ones like usage by region, sellers can easily track their products’ key performance indicators (KPIs).

Furthermore, the dashboard provides comparison metrics, allowing sellers to compare usage data between different products or time periods. This feature helps sellers identify trends, understand the impact of new features or marketing campaigns, and make informed decisions based on concrete data.

8. Downloading Granular Data in CSV or Excel Formats

While the usage dashboard provides an interactive and visual representation of usage data, sellers may still require raw data for further analysis or reporting purposes. Thankfully, the dashboard allows sellers to download granular data directly in CSV or Excel formats.

By downloading detailed usage data, sellers can perform additional analyses, collaborate with cross-functional teams, or integrate the data into existing reporting systems. This flexibility enables sellers to use the data in a manner that best suits their needs, ultimately enhancing their decision-making process.

9. Additional Technical Insights for Enhanced Usage Analysis

While the AWS Marketplace Insights dashboard offers numerous features and functionalities, sellers can further enhance their usage analysis by leveraging additional technical capabilities. Here are a few key insights to consider:

a) Utilizing AWS CloudWatch for Real-Time Usage Monitoring

AWS CloudWatch offers real-time monitoring across various metrics, including usage data. By integrating the CloudWatch service with the usage dashboard, sellers can monitor usage trends, set thresholds for alerts, and react promptly to abnormal usage patterns. This integration enhances the proactive management of products and enables sellers to provide timely support or address infrastructure scaling needs.

b) Leveraging AWS Lambda for Automated Data Extraction

AWS Lambda allows sellers to automate data extraction from the usage dashboard. By leveraging Lambda’s event-driven computing capabilities, sellers can schedule regular data extractions, eliminating the need for manual interventions. Automated data extraction ensures that sellers always have up-to-date usage data, empowering them with timely insights for better decision-making.

c) Integrating with Third-Party Data Visualization Tools

While the usage dashboard provides a range of pre-built metrics and charts, some sellers may require more advanced data visualization capabilities. By integrating the usage dashboard with third-party data visualization tools, such as Tableau or Power BI, sellers can generate custom visualizations or combine usage data with other datasets for a holistic analysis. This integration expands the scope of data analysis possibilities and allows sellers to visualize usage data in their preferred formats.

10. SEO Best Practices for Optimizing the Insights Dashboard

In addition to the technical aspects, optimizing the AWS Marketplace Insights dashboard for search engines is crucial for attracting potential customers. Here are a few SEO best practices to consider:

a) Using Relevant Keywords in Product Descriptions and Metadata

Optimize your product descriptions, titles, and metadata by incorporating relevant keywords. Conduct thorough keyword research to identify high-value search terms that resonate with your target audience. By aligning your content with these keywords, you increase the chances of your products appearing prominently in search engine result pages.

b) Optimizing Page Load Speed for Improved User Experience

Page load speed is a critical factor for both user experience and search engine rankings. Ensure that your usage dashboard loads quickly, especially when visualizations or large datasets are involved. Compress images, enable caching, and minimize code to improve the overall performance of the dashboard.

c) Implementing Structured Data Markup for Enhanced Search Visibility

Implement structured data markup, such as Schema.org, to provide search engines with additional context about your products and usage dashboard. This markup can enhance search results by displaying rich snippets, including rating systems, product prices, and usage statistics. Enhanced search visibility can drive more organic traffic to your product pages.

d) Regularly Updating and Promoting New Product Offerings on the Dashboard

To maintain a competitive edge, regularly update and promote new product offerings on the usage dashboard. Utilize featured product sections, banners, or notifications to highlight new features or promotions. By attracting attention to your latest offerings, you can increase product adoption and generate more leads.

11. Conclusion

The new AWS Marketplace Insights dashboard for sellers provides a robust platform to analyze and monitor product usage data. With its dynamic search-ability, usage by offer visibility type, and customizable date range filters, the dashboard empowers sellers to make data-driven decisions. By embracing data visualization and leveraging additional technical insights, sellers can enhance their usage analysis and optimize their decision-making process.

Moreover, implementing SEO best practices ensures maximum visibility and attractivity for potential customers. By optimizing the usage dashboard for search engines and regularly updating and promoting new product offerings, sellers can drive organic traffic and maximize their revenue potential.

In conclusion, the AWS Marketplace Insights dashboard not only revolutionizes product usage analysis but also opens up opportunities for sellers to stay competitive and grow their business within the AWS Marketplace ecosystem.