Table of Contents¶
- Introduction
- Background of AWS Advertising and Marketing Competency
- Categories of the AMT Competency
a. Audience & Customer Data Management
b. Privacy-Enhanced Data Collaboration
c. Ad Intelligence & Measurement
d. Ad Platforms
e. Digital Customer Experience - Benefits of Partnering with an AMT Competency Partner
- Technical Requirements and Validation Process
- Maximizing SEO with AWS Advertising and Marketing Competency
- Conclusion
1. Introduction¶
The world of advertising and marketing has evolved significantly in recent years, with businesses leveraging advanced technologies to drive customer engagement and increase brand visibility. Amazon Web Services (AWS), the leading cloud computing platform, recognizes the importance of providing customers with trusted and validated solutions in this rapidly changing industry. With the aim of helping customers find the right solutions for their unique business needs, AWS has introduced the AWS Advertising and Marketing Technology (AMT) Competency.
This guide article will explore the various categories of the AMT Competency and discuss the technical requirements for partners to achieve this designation. Additionally, we will delve into the benefits of partnering with an AMT Competency Partner and examine how this competency can improve your SEO efforts.
2. Background of AWS Advertising and Marketing Competency¶
Previously known as the Digital Customer Experience Technology Competency, the AWS Advertising and Marketing Competency has been rebranded to better reflect its focus on helping businesses in the advertising and marketing industry. This competency helps AWS customers distinguish partners who have demonstrated expertise and innovation in developing solutions tailored to the specific challenges of this industry.
AWS understands that the advertising and marketing landscape is ever-evolving, making it crucial for businesses to stay updated with the latest technologies and trends. The AMT Competency offers a curated list of partners who are at the forefront of innovation within the industry, ensuring that customers have access to the most cutting-edge solutions available.
3. Categories of the AMT Competency¶
The AMT Competency covers a broad spectrum of capabilities within the advertising and marketing technology domain. These categories help customers navigate through the vast partner ecosystem and find solutions that best align with their business goals. The updated categories of the AMT Competency are as follows:
a. Audience & Customer Data Management¶
Audience and customer data management solutions enable businesses to collect, analyze, and leverage data to gain insights into their target audience. This category includes partners who offer comprehensive data management platforms that facilitate effective audience segmentation, profiling, and targeting.
Technical Point: Consider discussing how AWS services such as Amazon Redshift and Amazon S3 can be used for scalable data storage and processing in audience and customer data management.
b. Privacy-Enhanced Data Collaboration¶
With the increasing focus on data privacy and security, businesses are seeking solutions that enable secure collaboration and sharing of data. Privacy-enhanced data collaboration partners provide technologies and platforms that ensure compliance with data protection regulations while enabling efficient data collaboration among stakeholders.
Technical Point: Highlight how AWS services like AWS Key Management Service (KMS) and AWS PrivateLink can be utilized to enhance data privacy and secure data collaboration.
c. Ad Intelligence & Measurement¶
Accurate measurement and analysis of advertising campaigns are crucial for optimizing marketing strategies and delivering better ROI. Ad intelligence and measurement partners offer solutions that deliver advanced analytics, real-time reporting, and actionable insights to optimize advertising efforts.
Technical Point: Discuss the integration possibilities with AWS services such as Amazon CloudWatch and Amazon Kinesis for capturing and analyzing advertising data in real-time.
d. Ad Platforms¶
The ad platforms category encompasses partners who provide comprehensive advertising platforms that enable businesses to create, manage, and optimize their ad campaigns across various channels. These partners offer tools and technologies for targeted advertising, retargeting, and customer journey optimization.
Technical Point: Explore how AWS services like Amazon Simple Queue Service (SQS) and Amazon EC2 can be used to build scalable and efficient ad platforms.
e. Digital Customer Experience¶
Delivering exceptional customer experiences is crucial for brand loyalty and customer retention. Partners in the digital customer experience category provide solutions that improve customer engagement, personalization, and overall satisfaction by leveraging technologies such as AI, chatbots, and omnichannel communication.
Technical Point: Highlight the integration possibilities with AWS services like Amazon Lex and Amazon Connect to enhance the digital customer experience.