Getting Programmatic Notifications for AWS Marketplace Offer Published Events

/ Tutorial

AWS Marketplace is a curated digital catalog where businesses can find, buy, sell, deploy, and manage third-party software, applications, and services. AWS Partners and buyers often want to automate certain actions based on Marketplace events.

For instance, buyers may want to automate the approval workflows in procurement tools when a new listing becomes available. Independent Software Vendors (ISVs), on the other hand, might want to harness Offer Published events to initiate or progress transaction activities within Customer Relationship Management (CRM) or other sales management tools for business optimization.

This guide will walk you through the process to configure programmatic notifications for AWS Marketplace offer published events to better streamline your business operations. We will also share tips on how to leverage the event-based programming model and AWS services to ensure a seamless process.

So, let’s get started.

Table of Contents

  1. Understanding AWS Marketplace Events and Messages
  2. Setting Up Your AWS Environment
  3. Configuring SNS Topic for AWS Marketplace Notifications
  4. Building Rule Patterns for Events
  5. Setting Up Subscriptions for Notifications
  6. Use Cases and Best Practices
  7. Limitations and Considerations

Understanding AWS Marketplace Events and Messages

Before we dive into the technicalities, we need to grasp the basics of AWS Marketplace events and messages. AWS Marketplace sends notifications when certain events, such as when a new product is listed (Listing Available event), or a specific offer is released (Offer Published event) occur. These messages are delivered as JSON formatted documents that detail out the information about the notification.

Receiving these event notifications can automate processes and workflows, as they trigger specific actions based on the contents of the notification message.

Setting Up Your AWS Environment

Before you start triggering actions based on AWS Marketplace events, you need to set up your AWS environment properly. This involves creating the necessary IAM roles and policies for your AWS account, configuring the Amazon Simple Notification Service (SNS) to receive event notifications, and setting up the Amazon EventBridge for event pattern matching and routing.

(Note: Check for prerequisites such as having an active AWS account with the necessary permissions).

Configuring SNS Topic for AWS Marketplace Notifications

Amazon Simple Notification Service (SNS) is a web service that enables applications, end-users, and services to receive and send notifications. In the case of AWS Marketplace, you can set up your SNS topic to receive event notifications.

Here are the steps to create and configure your SNS topic:

  1. Access the Amazon SNS dashboard from your AWS Management Console.
  2. Click on Create Topic.
  3. Enter the necessary information such as Topic Name and Display Name.
  4. Adjust other settings according to your preferences and click on Create Topic.

Make sure to note down your SNS Topic ARN.

Building Rule Patterns for Events

AWS EventBridge comes handy in pattern matching and routing to correctly identify and forward the corresponding event notifications to the right destinations. Here’s how you can set up a rule pattern for Marketplace events.

  1. Navigate to the Amazon EventBridge console.
  2. Choose “Create rule”.
  3. In the “Define pattern” section, select Event pattern.
  4. Choose Pre-defined pattern by service and AWS as event source.

Note that different rules may be necessary for Listing Available and Offer Published events, depending upon your need.

Setting Up Subscriptions for Notifications

To get programmatic notifications, set up subscriptions to link your SNS topic with target AWS services, such as AWS Lambda, Amazon SQS, HTTP/S endpoints etc.

  1. Navigate to the SNS dashboard.
  2. Choose Subscriptions, then select Create subscription.
  3. In the Create subscription section, select your topic and endpoint to connect.

Use Cases and Best Practices

  • Buyers: Trigger procurement tool workflows and flag for relevant product listings to decision-makers for potential purchases.
  • ISVs: Start or advance transaction activities in the CRM on Offer Published event for better business scalability.
  • Partners: Enable sales management tools to alert the sales team about new developments and opportunities.

Limitations and Considerations

Be aware of certain limitations and considerations when using the AWS Marketplace event notifications.

  • Make sure your IAM roles and policies are configured appropriately.
  • Check the SNS topic regularly for possible undelivered notifications.
  • Always keep an inventory of subscription endpoints to avoid mishaps.

In conclusion, getting programmatic notifications for AWS Marketplace Offer Published events can help buyers and AWS partners automate specific actions based on these events. Using AWS services like SNS, EventBridge, and IAM, it’s possible to streamline the purchasing process and scale business operations efficiently.

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